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Bajaj Dominor Exported More Than Sales in The Domestic market


Nov-2017 | Intense Research | Food & Beverages

Bajaj's much-anticipated bike, Dominor 400, was launched by the company this year in New Delhi with an ex-showroom price of Rs 1.4 Lakh. While it’s ABS variant costs Rs 1.55 Lakh.

Bajaj had claimed during its launch that this bike would reign in the Performance Motorcycle Segment for the next 10 Years. Bajaj is going ahead with the aim of selling 10,000 units of this bike every month. However, in India, Bajaj projects to sell almost 2,000 Dominor bikes every month.

In September 2017, Bajaj sold around 2000 Dominor bikes in the domestic market. Despite this, it has got a special achievement in the name of the bike. Actually, Dominor has exported more than the domestic market. If you look at the September data, you will find that more than 4,500 units of Bajaj Dominor have been exported. On the other hand, Royal Enfield's sales are constantly booming. Last month, Royal Enfield sold 70,431 units.

Let's say that Bajaj's positioning of Dominor is something like that it has landed in the market to compete with Royal Enfield Bullet. In the past, on the social media, promotional videos related to Bajaj's Dominor were found in which the Royal Enfield bullet was shown to be low. The bullet was compared to elephants indirectly.

Talking about the Dominor, this bike was unveiled at the Concept Model Auto Expo in 2014. It features full digital instrument console, stylus radiator, muscular fuel tank, stubby silencer, LED taillight strips, and many more. At present, two variants of this bike are available in the market.

The company exports the beasty Dominor to South East Asia and Latin America. Bajaj is pretty famous in these markets as the company’s other flagship product, Pulsar, is renowned there. Australia is the new market for Bajaj, and it has entered this emerging market with Dominor. The company is also in plans to outstretched its experts in Europe in the preceding months.

At present, it is difficult to conclude whether Dominor will outrun the Eicher owned Royal Enfield or not, but in terms of export-based sale it has started to show its blooming colors in the international market already.

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