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Growing Penetration of Private Label Driving the Growth of The Dried Fruit Market


Oct-2017 | Intense Research | Food & Beverages

Natural dried organic products are broadly acknowledged by buyers worldwide owing to their medical advantages. Dried fruits are desiccated at an elevated temperature, and owing to this, they have low dampness content. They additionally have antimicrobial elements. Dried fruits are solid superfoods that contain iron, minerals, calcium, potassium, vitamins, fiber, and boron. They also have cancer prevention agent properties, as they are free from chemicals, pesticides, and additives. Organic dried fruits have less cholesterol and are rich with ample amount of protein. Dried nuts are likewise rich in proteins, which helps in recuperating.

The mix of nourishment and wonderful taste has expanded the prevalence of dry fruits among the young generation. Likewise, developing consciousness of the numerous health advantages of organic dried fruits has prompted demand rise in the market. Makers are obliging this demand by implementing various development tactics and diverse product offering.

The development of sorted out retail comprehensively has prompted a rise in private label products Private labels are purposely marketed and well-organized to enhance the retailer's focused edge. The interest for private labels in the fast-moving consumer goods (FMCG) industry is expanding quickly due to the extension of huge retailers. In addition, they offer quality products at reasonable costs. Potential retailers, for example, Safeway, Kroger, Woodstock Farms, Walmart, and Sainsbury's, have launched their in-house brands, which are less expensive than their branded products and with equivalence to the standard quality offered by the branded products.

Comparable offerings from local private label players in different parts of the world have increased the rivalry. Reliance, Auchan, and HyperCITY in India and Tesco in the U.K. are different instance of private labels that offer organic dried fruits. Dried fruits are favored more for their dietary advantages as customers don't consider the brand while deciding on healthy benefiting items.

Another driver affecting the development of the dried fruits market is the growing propagation of organic farming. One of the critical factors in organic farming is fertile land. On the other side growing influence of online grocery and organic food, with versatile delivery and payment options have also spurred the growth of the global market.

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